BeautyMatter FUTURE50 2024 brand Touchland landed a deal with personal care giant Church & Dwight.WHO: Miami-based Touchland, co-founded by Andrea Lisbona and Ruggero Grammatico, was launched in 2018. The company’s iconic packaging, that looks more like tech accessories than hand sanitizers, has made the products Gen Alpha and Gen Z status symbols. In January, the brand moved beyond its core range of $10 hand sanitizers, debuting a range of perfume mists. The brand is sold at Sephora /Sephora at Kohl's, Ulta Beauty, Amazon, Target, and Bloomingdale's.Church & Dwight, founded in 1846, is the leading US producer of sodium bicarbonate, popularly known as baking soda. The company manufactures and markets a wide range of personal care, household, and specialty products under recognized brand names such as Arm & Hammer, Trojan, Oxiclean, Spinbrush, First Response, Nair, Orajel, Xtra, L'ilCritters, Vitafusion, Batiste, Waterpik, Zicam, Flawless, Therabreath, and Hero Cosmetics.IN THEIR OWN WORDS: “We are thrilled to add Touchland as our 8th power brand to our portfolio of market leading brands. Further, we’re excited to welcome the Touchland team to Church & Dwight and partner with its founders, Andrea Lisbona & Ruggero Grammatico, to drive the next stage of growth for the brand,” said Rick Dierker, Church & Dwight’s Chief Executive Officer.“Touchland has built a loyal consumer base through its differentiated consumer proposition and is driving growth in the hand sanitizer category. The brand skews towards younger consumers and already has a high level of brand loyalty and repeat purchase in line with category leaders.